BEHIND THE LABEL

An appreciation for timeless designs, fabrics and cuts.

In recent years, the abaya industry has been strongly influenced by fast fashion, forcing brands to lower their quality, and promote unsustainable and unethical practices.

At AMNA Label, we decided to push back and prioritize quality, longevity and transparency. Every choice we make, from fabric selection to the stitching and construction of our pieces, is guided by our commitment to designing pieces that last beyond the season.

Our Approach

Since our pieces timeless by design, we avoid trendy fabrics and take our time testing our fabrics and cuts to bring you practical and classic garments that, with the right care, will last you for seasons & years to come.

Our pieces go through a rigorous 4 step quality testing process and we provide as much information as possible about each piece to help you make an informed purchase. Always read the Description, and the Fabric & Care section of the piece.

Material Certifications

To ensure that we only source the highest quality materials, we only work with select local suppliers who have deep knowledge and access to quality fabrics and textiles.

We also import some of our fabrics directly from top manufacturers that comply with global textile standards to ensure fabric quality and sustainability. These standards include:
OEKO-TEX®: This certification ensures that the fabric is safe for human use and free from harmful substances.
EUROPEAN FLAX®: This certification guarantees the traceability of premium flax fiber grown in Western Europe, the highest quality linen available in the market.
GOTS: The Global Organic Textile Standard (GOTS) is the worldwide leading textile processing standard for organic fibres, including ecological and social criteria.

WEAVING MEANING

In a world driven by consumption and excess, we choose a different path, creating not just beautiful pieces, but also weaving meaning and purpose into our brand. Every stitch, seam, and design has a deep sense of responsibility and commitment - to our purpose, our customers, and our world. As part of that, we continuously improve the quality of our products aiming to create timeless pieces that last through years and trends.

To weave further meaning into what we do, we commit our deadstock and a percentage of our profits to causes that support children, adults, and communities in need through Emirates Red Crescent and other authorized entities in the UAE.

At the end of the day, modest fashion is more than just what you wear, it's what you stand for. We hope you know that when you choose to wear from AMNA, you are making a meaningful change.

I hope these pieces find a lasting home in your wardrobe, not just to make you feel confident but to inspire a mindful lifestyle.